Momo Yano Creative Director
Deliver messages that capture the imagination and stir the heart. That’s what I strive to accomplish for clients at my design studio on Tokyo. The clients span diverse sectors and nationalities, and the communication channels encompass advertising, brochures, annual reports, in-shop displays, and exhibition booths.
I opened my Tokyo studio in 2005. Previously, I worked as a senior art director at the Tokyo office of the US advertising agency Bates and as a designer at the Ortega Design Group in Santa Monica, California.
My work has included handling projects in English and in Japanese for clients in the automotive, consumer goods, financial services, office equipment, and other sectors.
Working as a designer has fulfilled my childhood dream of making things for a living. That dream owes a lot to my mother, who was also a designer. And I gained a valuable foundation for my career at the Art Center College of Design, in Pasadena, California, where I graduated in 1990.
momoyano.com
Printing Magic Design 2002〜
Professional printing and binding can be invaluable in conveying a message effectively. Advances in printer technology have allowed, of course, for securing output of impressive quality in the home and office. And that quality is more than adequate for a growing range of correspondence, reports, and other documents where quick, low-cost output is essential. Home and office printers also serve the general trend of the times toward frugality. But professional printing and binding are more than a luxury; they remain essential tools for maximizing the impact of important content.
A reader responds viscerally to the texture of well-chosen paper. Opening the cover of an imaginatively designed brochure can be a seductive experience. A two-page spread becomes an inviting expanse of graphic and textual possibilities. Capturing an audience’s attention is increasingly difficult amid the flood of information that characterizes contemporary society. Designers will make more of these and other advantages of professional printing to convey their clients’ messages effectively.
Re-Tem has been especially innovative in reaching out to its audience through different media. The company has employed metal and wood, for instance, in eye-catching printed materials. On the Internet, it is launching an interactive feature this year to highlight activities for fulfilling corporate social responsibility. That feature will include a “mind-map” game for exploring Re-Tem’s corporate psyche. And I look forward to taking part in bringing the game to life.
Designing Re-Tem’s Corporate Social Responsibility Report Design 2002〜
| 2002 | Environmental awareness |
|---|---|
| 2003 | The tiny origins of our big disconnect with the environment |
| 2004 | A cosmic perspective on our planet |
| 2005 | A sound foundation for sustainable prosperity |
| 2006 | Living small |
| 2007 | The eco rucksack |
| 2008 | The Re-Tem Eco Center |
| 2009 | Upending the silo mentality |
| 2010/2011 | Environmental education |
| 2012 | Eco Punk |
Re-Tem’s corporate social responsibility report centers on environmental stewardship, and it presents a focused message on that subject each year. I am responsible for coming up with designs to help express the message in a convincing manner.
The report has covered different aspects of social stewardship over the years, as you can see in the summary left. But the underlying message has been unwaveringly consistent: Re-Tem’s commitment to maintaining environmental quality through its business operations and through its public-interest activities.
I like to think of the reports as tangible documentation of that commitment. And I know that this rewarding challenge will continue as Re-Tem works to fulfill its environmental commitment ever more completely.
